They say entrepreneurship is living a few years of your life like most people won’t so that you can spend the rest of your life like most people can’t

When you take the plunge into the world of entrepreneurialism and take up residence next to an army of start-ups in one of the many co-work spaces springing from the ground like flowers in spring, you imagine getting up every morning fuelled with creativity, tossing around revolutionary ideas and crafting your vision.

Well let’s be frank, in reality, you are crunching numbers into excel, searching for the right business model and desperately trying to find that one designer, like a needle in a haystack, that just gets you and is able to turn your crazy visions into a functioning web design.


Don’t get me wrong, taking the plunge has been one of the best decisions of my life, but some days you forget. Forget why you started this endeavour in the first place; your social mission can easily get lost in paperwork and endless discussions about the right colour and font for your website.



In the upcoming months, we want to take you along on our FRANK journey, share our struggles, doubts, disappointments, and show what it takes to turn a small social media awareness campaign into a sustainable business.

The first step has been getting selected as a member of the incubator ‘Start-Up Chile’ out of more than 2000 applicants. Our participation has granted us the much needed seed capital to grow our business, because let’s face it, companies don’t thrive on sun and water alone (yes I wish they did), although the former has been plentiful in Chile so far.


Our co-work space in Santiago, Chile

Why the hell would the Chilean government give us money, equity-free, and what made us choose Chile over accelerators in Paris and London?

It’s the community. With one of the most diverse and biggest startup community to-date, Santiago provides a great ecosystem for us to grown and learn in, while working alongside 80 other startups from around the world facing the same struggles and challenges on their journeys.

What’s in it for Chile? Capital raised by their startups is 6.4x the money invested by the government to-date, with yearly sales in Chile worth $42 MM USD (3.5x the investment) and more than 1500 jobs generated. It’s one approach for stimulating national economic growth, and you don’t hear us complaining.

Well, one thing is for sure, being your own boss comes with endless responsibilities, mundane tasks and a relentless need for motivation and discipline, every day of the week.

But it’s worth it – well it must be. For success takes much more than a strong vision.

With FRANK’s supply chain put in place and connections forged with tea producers in East Africa, we are currently busy designing our online platform and user experience. Because it is time for consumers to experience their daily products in a brand new way…

Keep it FRANK,

Valerie & David



Post written by


Co-founder of FRANK about tea. Valerie wants to show you the world behind your daily products.
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